Sun: Standards as "strategic weapon"
Interesting May 2006 article on IEC's website that I haven't seen before in which Michelle Aden, Sun's “Standards Strategy Ambassador for the Chief Technologists’s Office" explains how standards are:-
... a “strategic weapon” in her company’s arsenal. “Those who prepare standards,” she explains, “have a competitive advantage because their ideas are being standardized.”
Also interesting to see Sun's view on the need for fast-track standardisation ...
However, when it comes to software, Aden says consortia have an advantage over international standards organizations. “I’m astounded by the blazing speed of software development,” she says. In software, development moves near the speed of light: the industry is amorphous, fast and changes daily. So consortia work well here because they respond quickly to industry needs for standards.
As a result, Aden says the PAS process (bringing publicly available specifications as completed documents into the standards development process) is a good compromise because they come into ISO/IEC JTC1 and become international standards very quickly.