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TC45 comments on ISO/IEC approval of DIS29500

Ecma's press release is here. There are some statements from members of TC45 for whom "IS 29500 marks the culmination of joint development efforts over the past two years" :-

“ISO/IEC approval maximizes the ability of independent software vendors such as NextPage to deliver solutions to customers who have existing binary documents,” said Tom Ngo, CTO of NextPage and member of Ecma TC45. “As the sole representative of ISVs on TC45, we worked hard to foster interoperability and conformance conditions that help to level the competitive playing field. This approval puts control of Open XML in the hands of the international community.”

Just as we have worked to establish and steward our print collections, the British Library is committed to preserving and providing access to the U.K.’s digital heritage,” said Adam Farquhar, head of   Digital Library Technology at the British Library, and vice-chair of Ecma TC45. “Establishing Office Open XML as an open standard substantially enhances our ability to achieve this. It’s an important step forward for digital preservation and will help us fulfill the British Library’s core responsibility of making our digital collections accessible for generations to come.”

The U.S. Library of Congress believes that the preservation of digital content for future generations will be much easier if widely used software applications use formats with full public specifications that will be maintained by the global community going forward,” said Martha Anderson, Director of Program Management, National Digital Information Infrastructure and Preservation Program. "The approval of Office Open XML as an international standard has important benefits for libraries and other archival institutions for generations to come.

Several commentators have recognised that the members of TC45 have done a phenomenal job, and the thoroughness and depth of responses to National Body's comments was frequently mentioned though rarely cited.

Comments

Doug Mahugh said:

The national bodies have been notified of the results of the ISO/IEC process, and the outcome is now

# April 1, 2008 8:00 PM

James Plamondon said:

Our mission is to establish Microsoft's platforms as the de facto standards throughout the computer industry.... Working behind the scenes to orchestrate "independent" praise of our technology, and damnation of the enemy's, is a key evangelism function during the Slog. "Independent" analyst's report should be issued, praising your technology and damning the competitors (or ignoring them). "Independent" consultants should write columns and articles, give conference presentations and moderate stacked panels, all on our behalf (and setting them up as experts in the new technology, available for just $200/hour). "Independent" academic sources should be cultivated and quoted (and research money granted). "Independent" courseware providers should start profiting from their early involvement in our technology. Every possible source of leverage should be sought and turned to our advantage.

I have mentioned before the "stacked panel". Panel discussions naturally favor alliances of relatively weak partners - our usual opposition. For example, an "unbiased" panel on OLE vs. OpenDoc would contain representatives of the backers of OLE (Microsoft) and the backers of OpenDoc (Apple, IBM, Novell, WordPerfect, OMG, etc.). Thus we find ourselves outnumbered in almost every "naturally occurring" panel debate.

A stacked panel, on the other hand, is like a stacked deck: it is packed with people who, on the face of things, should be neutral, but who are in fact strong supporters of our technology. The key to stacking a panel is being able to choose the moderator. Most conference organizers allow the moderator to select the panel, so if you can pick the moderator, you win. Since you can't expect representatives of our competitors to speak on your behalf, you have to get the moderator to agree to having only "independent ISVs" on the panel. No one from Microsoft or any other formal backer of the competing technologies would be allowed – just ISVs who have to use this stuff in the "real world." Sounds marvelously independent doesn't it? In fact, it allows us to stack the panel with ISVs that back our cause. Thus, the "independent" panel ends up telling the audience that our technology beats the others hands down. Get the press to cover this panel, and you've got a major win on your hands.

Finding a moderator is key to setting up a stacked panel. The best sources of pliable moderators are:

   -- Analysts: Analysts sell out - that's their business model. But they are very concerned that they never look like they are selling out, so that makes them very prickly to work with.

   -- Consultants: These guys are your best bets as moderators. Get a well-known consultant on your side early, but don't let him publish anything blatantly pro-Microsoft. Then, get him to propose himself to the conference organizers as a moderator, whenever a panel opportunity comes up. Since he's well- known, but apparently independent, he'll be accepted – one less thing for the constantly-overworked conference organizer to worry about, right?

# April 2, 2008 4:16 AM