Stop surfing. Start zooming. IP Ventures launches ZenZui.

Stephen McGibbon — Sat, 31 Mar 2007 12:39:00 GMT

News of another start-up that is building on patented technology developed by Microsoft Research. ZenZui aims to transform the way people engage, consume and interact with Web content on a mobile device.

ZenZui is part of the IP Ventures program that helps startups and growing companies speed up their time to market through access to Microsoft products and venture capital funding. The IP PR team issued a press release detailing the announcement. ZenZui’s core feature is its 'zooming' interface, which gave rise to its current marketing slogan: "Stop Surfing. Start Zooming."

ZenZui’s core technology brings advanced information visualization techniques out of the research lab, onto mobile phones and into the hands of mobile device operators, marketers and consumers. ZenZui’s high-frame rate Zooming User Interface employs up to 36 individual “tiles” that are selected and customized by users to reflect their interests and lifestyle with relevant content, interactive communications and fresh data. From the connected communities of social networks and the immediacy of pop culture to the have-to-know sports and weather info, this modular tile interface lets users sync, surf, and share digital content quickly, easily and in a distinctly new way.

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The podcast by ZenZui co-founder John SanGiovanni is worth listening to.
CNET News.com Start-up taps Microsoft's labs to boost mobile Net
eWEEK Microsoft Research Spawns Another Startup
Reuters ZenZui lets cellphone users zoom into the Web
Wall Street Journal ZenZui and the Art of Mobile Web Surfing
Read/WriteWeb Microsoft's Z Fetish: First Zune, Now ZenZui and its Zoomspace

Notes2Self.net : IP, Research

Stop surfing. Start zooming. IP Ventures launches ZenZui.

TouchLight licenced by Eon Reality through Microsoft's IP Ventures